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Yankee Candles-Smell & The Virus

January 3, 2022 by scentbro Leave a Comment

Loss of Smell

I came across an interesting article that is related to scent. It would seem that as of late, Yankee Candle company has been receiving a slew of complaints and bad ratings related to their product. The reviews are saying the same thing, the candles have no scent. This is leaving a bad taste in the customer’s mouths and is wreaking havoc with the company’s satisfaction rating.

Loss of The Scent of Smell

Well as it turns out, a bad candle batch may not be to blame. The good folks at Yankee Candle have compared spikes in the scentless candle complaints with spikes in COVID positivity rates. The company that tracks where the complaints come from has compared these locations known to be going through a surge. First the original bug and then it crazy Delta and now Omicron siblings.

Some experts who track complaints of this nature claim that a rise in no scent candle complaints is an indicator that the bug is on the rise.

We don’t know if the so-called experts are seeing spikes in complaints from the cologne and perfume world but it would stand to reason that if one product that relies on scent satisfaction is being affected by the virus, another niche that relies on the same senses would be affected.

Stay tuned for further reports as the data comes in.

In the meantime, Click Here to read the entire article.

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